Results

Challenge
The real estate finance sector is one of the most competitive search landscapes online. CoreVest, a private lender, needed to stand out against major banks and fintech startups. When I started, their digital footprint was limited — few keywords ranking, fragmented content, and virtually no visibility for terms investors and brokers actually searched.

Strategy
I developed a multi-layered SEO and content roadmap built on three pillars:

1. Keyword Intelligence – Mapped 5,000+ commercial and rental property investment terms, prioritizing those with transactional intent and regional specificity (e.g., “DSCR loans in Arizona,” “rental property financing Florida”).

2. Content Engine – Launched a series of optimized landing pages, thought-leadership blogs, and product explainer hubs tied directly to borrower pain points. Each piece was structured for semantic SEO, not just keywords.

3. Technical SEO & Authority Building – Re-architected the site for speed and schema markup, while securing high-authority backlinks from industry publications, mortgage trade groups, and real estate investor blogs.

Execution Highlights

• Rebranded and rebuilt the CoreVest website with a scalable architecture.

• Created 100+ location- and product-specific pages optimized for both long-tail and core financing keywords.

• Launched data-driven blog series targeting investor FAQs, increasing organic traffic by 400% in the first year.

• Built cross-channel alignment between paid search and SEO, feeding keyword learnings back into organic campaigns.

Results

• Secured 500+ first-page Google rankings in less than 24 months.

• Drove CoreVest’s organic traffic from near-invisible to becoming the dominant non-bank lender presence in the sector.

• Increased inbound loan applications by 60% year-over-year from organic leads alone.

• Helped scale funded loans from ~$3B to over $20B during my tenure, supporting two successful brand buyouts.