About
A digital marketing leader with more than a decade of experience driving measurable growth through SEO, paid media, and demand generation. My mission is to build scalable systems that generate qualified leads, deliver ROI, and help brands scale sustainably while staying ahead in a competitive digital landscape.
Expertise That Delivers
Over the years, I’ve led strategies that brought competitive keywords to the first page, scaled paid media budgets into consistent high-ROI campaigns, and built demand funnels that convert reliably at every stage. My core strengths include:
SEO & Content Strategy – Ranking brands at the top of Google for the terms that matter.
PPC & Paid Social – Running efficient campaigns across Google Ads, Meta, LinkedIn, and Bing.
Demand Generation – Designing and optimizing scalable funnels that fuel pipeline growth.
Leadership – Guiding cross-functional teams to align marketing execution with revenue goals.
My Toolkit
I work across the full MarTech stack, connecting analytics, paid media, organic search, automation, and lifecycle marketing.
Analytics & Tracking: Google Analytics 4, Tag Manager, Looker Studio
Paid Media: Google Ads, Meta Ads, LinkedIn Ads, Bing Ads
SEO Tools: SEMrush, Ahrefs, Screaming Frog, Surfer SEO
Lifecycle & CRM: HubSpot, Salesforce, Marketo, Pardot, Mailchimp
Community & Social: Hootsuite, Buffer, Sprout Social
Optimization & Testing: Optimizely, VWO, Unbounce, Instapage
Collaboration: Slack, Asana, Trello, Notion
Beyond the Screen
When I’m not analyzing data or optimizing campaigns, you’ll likely find me exploring coastal trails in California or experimenting with emerging AI marketing technologies like VEO3. Staying ahead of what’s next keeps me—and the businesses I work with—at the cutting edge.
Let’s Connect
If you’re looking for a marketing leader who combines strategy with execution, I’d be glad to talk. Whether the goal is scaling growth, sharpening acquisition funnels, or improving ROI, I bring both the experience and the systems to make it happen.